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Customer satisfaction ( Customer Satisfaction) is determined by the customer’s perception of the performance of the product or service to meet customer expectations . Customers are satisfied when expectations are met or will be very satisfied if match customer expectations . In determining customer satisfaction , there are five factors that must be considered by the company ( Lupyoadi , 2001) , among others : 1. Quality of the product , ie customers will be satisfied if their results show that they are using quality products . 2. Quality of care or services , the customer will be satisfied when they get good service or as expected . 3. Emotions , ie customers will feel proud and get the belief that someone else will be amazed to him when using products with certain brands that tend to have higher levels of satisfaction . Satisfaction obtained not because of the quality of the product but the social or self- esteem that makes customers feel satisfied with a particular brand . 4. Price ,

Each customer reactions about our products should be addressed to the wise, without the emotional and subject to product improvement. The more votes the more loopholes customer improvement we can do to improve performance and product quality. If you really want to maximize customers reaction to your website you need to employ the use of a web accessibility software to detect potential problems with users accessing your website. According to the manufacturer experience, there are some voices that can be used as a reference customer in the improvement. And for companies that have not gotten used to anticipate customer reactions to avoid the negative claims of the customer. Thus although the manufacturer is not supposed to run from the reaction of customers, because customers are business associates and partners in making high quality products and widely accepted