Customer satisfaction ( Customer Satisfaction) is determined by the customer’s perception of the performance of the product or service to meet customer expectations . Customers are satisfied when expectations are met or will be very satisfied if match customer expectations . In determining customer satisfaction , there are five factors that must be considered by the company ( Lupyoadi , 2001) , among others : 1. Quality of the product , ie customers will be satisfied if their results show that they are using quality products . 2. Quality of care or services , the customer will be satisfied when they get good service or as expected . 3. Emotions , ie customers will feel proud and get the belief that someone else will be amazed to him when using products with certain brands that tend to have higher levels of satisfaction . Satisfaction obtained not because of the quality of the product but the social or self- esteem that makes customers feel satisfied with a particular brand . 4. Price ,
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