Balanced Scorecard concept will then be abbreviated BSC . BSC is a strategic management approach to that developed by Drs.Robert Kaplan ( Harvard Business School ) and David Norton in the early 1990s . BSC is derived from two words namely the balanced ( balanced ) and scorecard ( scorecard ) . Balanced ( balanced ) means that there is a balance between financial performance and non – financial , short-term performance and long-term performance , the performance of the internal and external performance . While the scorecard ( score card ) card is used to record a person’s performance score . Score cards also can be used to plan the score to be realized by a person in the future . BSC initially used to improve executive performance measurement system . Early use of executive performance is measured only in terms of finances . Later developed into the four broad perspective , which is then used to measure the performance of the organization as a whole . The four perspectives , namely fina
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