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Factors that affect customer perceptions and expectations

Each manufacturer has always expect customer satisfaction in business activity. Because customer satisfaction indicates successful production of any company. However, manufacturers must know the factors that affect customer perceptions and expectations.   1. Needs and desires relating to the perceived customer when he was trying to make a deal with a manufacturer / supplier of the product (the company). If at that time the needs and wishes, hopes or expectations customers will also be high, and vice versa. 2. Past experience (past) when consuming products of the company and its competitors competitors. 3. The experience of friends, where they will tell the quality of the product to be purchased by the customer. This obviously affects the perception of the customer, especially on products that perceived high risk. 4. Communication through advertising and marketing also influences customer perception. People in sales and advertising should not create excessive campaign through customer e