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Quality Function Deployment (QFD)

Quality Function Deployment ( QFD ) is a methodology in the design and development of products or services that are able to integrate ‘ consumer voices ‘ into the design process . QFD is actually a way for companies to identify and meet the needs and desires of consumers to the products or services it produces . Here are a few definitions of Quality Function Deployment according to the experts : 1. QFD is a methodology for translating customer wants and needs into a product design that has the technical requirements and characteristics of a certain quality ( Akao , 1990; Urban , 1993) . 2. QFD is a structured methodology that is used in the process of designing and developing a whole set product specification needs and desires of consumers , as well as the capability to systematically evaluate the product or service to meet the needs and desires of consumers ( Cohen , 1995) . 3. QFD is a system of product development starting from product design , manufacturing process , until the prod