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Product Quality and Customer Satisfaction

Product quality is the first driver of customer satisfaction. Product quality is a global dimension consists of six elements, namely performance, durability, features, reliability, consistency and design. Performance Performance is the most basic dimension associated with the primary function of a product. Consumers will be very disappointed if their expectations are not met on this dimension. Performance on each product varies depending on the functional value that the company promised. For example: for medicinal efficacy, for the food is good taste, for a tape recorder is a clear voice, for the motorcycle is accelerating, for sedan cars is comfort and others.

Six Sigma Provide a Way to Measure Variability

Product market trends and customer desires to obtain the best product is always changing and unpredictable. To answer the challenge that was then carried out improvement activities, called Six Sigma. Six Sigma is a way to Identify, measure, and analyze product variety to meet standards and customer requirements. When a company refers to the six sigma to solve quality problems in manufacturing, then they will use the method DMAIC (Define, Measure, Analysis, Improvement and Control) as a step improvement. Design For Six Sigma (DFSS) is more than just a defined methodological approach, but an attempt to design the product or re-design existing products, to become more sensitive and able to follow the development of products and manufacturing variability

The Basic Concept of Design For Six Sigma is DMADV or DMADOV

Unlike Six Sigma, the the foundatio of Six Sigma is DMAIC that consists of Define, Measure, Analyze, Improve and Control, Design For Six Sigma has its own guidelines in its execution method that is DMADV (Define, Measure, Analyze, Design and Verify) or DMADOV (Define, Measure, Analyze, Design, Optimize and Verify). Step of Design For Six Sigma implementation is not universal, such as Six Sigma itself. If Six Sigma DMAIC phases valid and recognized by all companies that use this system, but the stages of DFSS (Design For Six Sigma) each company has its own means and methods. Training companies define DFSS training different from each other according to the needs and conditions of existing products company.