Customers will be more satisfied if find it easy, convenient, and efficient in getting the product or service. Customers (customers) are all those who demand that we (the business) to meet certain quality standards, therefore, will inevitably impact our performance (our company).

Management Companies like LL. Bean, Freefort and Maine in Gasversz Vincent (1997) gives several definitions of customers, ie:
– Customers are people who do not depend on us, but we are the ones who depend on them;
– The customer is the one who brings us to desire;
– No one ever wins an argument collide with customers;
– Customer is a very important thing to satisfied;