This is the first in implementing quality management planning as suggested by Juran is to determine our customers. Market segmentation must be accurate so that all the products we produce. Identify the customer is very important to eliminate the activity, work that should not be necessary. Incorrect identification will result in waste production, and many require additional fees.

Quality Planning does not only focus on how to design a product with high quality. But must also consider the effectiveness of production and could reduce waste inproduction. Research design invalid would complicate the production which can lead to waste.

As the initial data to produce products that meet customer requirements is a complete data about the customer. The data includes specification, product trends favored in the market, market segmentation by geography, market segmentation based on the use of goods and end users. All research must be as complete as possible to obtain high production efficiency and can deliver a high quality product.